Why We Give You Your Video Strategy Before You Sign a Contract With Us
Outsourcing content can feel like a mountain of overwhelm that just gets pushed further and further down the CEO to-do list. What kind of content do I need? Is it worth it for me right now? How do I make an informed decision when I am ready to get started? You need to feel 100% confident in your decision when hiring a production company to execute your vision.
It starts with STRATEGY. Our process is highly customized for real results - and it requires laser-focus on your goals with a wide vision on your audience and brand impact. When we lay the foundation of a custom content strategy, the production process gets to be fun and easy where spontaneity and creativity can really shine…
Much like anything in business that up-levels your brand for real results, it takes an investment. If video strategy is right for you, we want you to feel like it is a no-brainer to make that investment - and that starts with giving you a full picture of what your content plan will be.
What’s included in a video strategy?
Priority list for the campaign.
Needed content types and their purpose.
Where your videos will be used (which platforms, and how to re-use to get the most value!).
When your content will show up in the different stages of your customer journey.
How the strategy will work in your specific market.
When you schedule a video consultation with us…
First we sit down and ask you a lot of questions about your business (see below for some examples to help you prepare for our meeting).
After hours of research and custom content planning, we get on a second call to give you the strategy and the ball is in your court. You decide whether to use us to produce the content or not!
We love approaching projects this way because we get to show you how these videos are going to support you reaching your goals. Once you fully see the vision and understand the transformation that Dragonfly’s content creation can make in your business, then you’re able to make a confident decision.
We provide your strategy in the form of a visual presentation outlining each content deliverable and its purpose. And once we get started, the work we’ve already done serves as our starting point for the design process!
Why is it effective?
When it comes to video, clarity and direction are key. And it’s no cookie cutter approach! The strategies we create work within the fabric of your business so that they can provide the best results possible. Without strategy as a foundation, the videos won’t be able to help you move towards the end goal of your vision…but WITH a comprehensive video strategy- you’ll know that once production is complete, you’ll have a plan for what to do with your videos and how to leverage them. Run with your new content, and watch what it does for your reach, your brand awareness, your sales, and your vision realization!
QUESTIONS TO ASK YOURSELF:
Who am I trying to reach with this content and how do I want them to feel? (Who is my target audience?)
What are my business goals in the next 1-2 years?
What marketing strategies have worked so far?
If you are looking to outsource content creation OR have more questions about whether your business is ready to hire for professional video, please reach out to us at info@dragonflyvisions.com for more information.
